Identity
Packaging
Interactive
Personal

Profile
Resume
In the last 13 years I have delivered successful design solutions in corporate identity, brand identity, interactive branding, user experience design and consumer goods packaging projects for clients such as Lloyds of London, Fidelity Investments, Cisco Systems, Pfizer, Unilever, Colgate-Palmolive, GlaxoSmithKline and AT&T. Currently based in New York, I have worked locally in London, San Francisco, Mumbai and New Delhi.

I believe that design is a truly collaborative activity. A thoughtfully designed solution is the one that has a distinct personality that is always contextually appropriate and visually interesting. It takes into account every touch-point as being equally important, where every detail counts.

Influences:
Ettore Sottsass, Bruno Munari, Kenya Hara, Naoto Fukasawa, The Pentagram partners, Marcello Minalie, Peter Saville, Victor Papanek, Mark Porter, Robin Kinross, GTF, Tony Brook (Spin), Rudy VanderLans (Emigre), Fred Woodward & Mark Seliger, Massimo Vignelli, cover designers of Penguin Books, Edward de Bono, Michele de Lucchi, Herb Lubalin, an Indian calligrapher – R.K.Joshi, Swiss masters such as Joseph Müller Brockmann, and last but not the least, Paul Rand.